Asian American Market Opportunities

The Misunderstood Americans

What are your perceptions of Asians?  Are they accurate? Discover how perceptions of Asians are shaped by stereotypes, labels and depictions in pop culture. We unpack the Asian category and illuminate the vast spectrum of Asians that are lumped together. We conclude with learning about the contributions to our culture by Asian Americans, like Bing Cherries and the N95 Respirator.

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What is AANH/PI Heritage Month?

Why is it important to recognize AANH/PI Heritage Month?

ASIAN AMERICAN and NATIVE HAWAIIAN/PACIFIC ISLANDER HERITAGE MONTH

The purpose is recognize the contributions and influence of Asian Americans, Native Hawaiians and Pacific Islander Americans (AANHPIs)  to the history, culture, and achievements of the United States.

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What you don’t know could cost you

Did you know that Asian-Am

 

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ASIAN AMERICAN and NATIVE HAWAIIAN/PACIFIC ISLANDER HERITAGE MONTH

The purpose is recognize the contributions and influence of Asian Americans, Native Hawaiians and Pacific Islander Americans (AANHPIs)  to the history, culture, and achievements of the United States.

Asian Americans, Native Hawaiians and Pacific Islanders want to feel like they belong to America and to your organization. Typically this group is lumped in as Black, Indigenous, People of Color, but this group is so broad and diverse that it doesn’t address their needs or cultures. Many do not feel comfortable to be themselves and must “code switch.”

Organizations stood up for Black Lives Matter and marched for Gay Pride. The AANHPI can be recognized too. This is a good opportunity to support the Asians.

If your Diversity, Equity, and Inclusion efforts do not include Asian Americans, your company may be missing out on culturally competent employee development and access to new markets. Asian Americans are the fastest growing ethnic population in the United States with the fastest growing buying power who earn the highest incomes of all Americans.

The month of May was chosen to commemorate the immigration of the first Japanese to the United States on May 7, 1843, and to mark the anniversary of the completion of the transcontinental railroad on May 10, 1869. The majority of the workers who laid the tracks were Chinese immigrants.

1978 Asian/Pacific American Heritage Week, May, started by President Jimmy Carter

1992 Asian American Pacific Islander Heritage Month, President George Bush

2021  Asian American and Native Hawaiian / Pacific Islander Heritage Month, President Biden

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