Aren't Asians All Alike?
--- What you don't know could cost you

Equip yourself and your company with the knowledge and tools to attract and retain Asian employees and clients. Understand the differences among Asian, Asian American and American cultures and apply new practices  to increase profits. You can generate new business from the fastest growing American ethnic population with  1.2 trillion dollars in buying power – and also protect your company from costly discrimination and harrassment lawsuits.


Diversifying your staff and educating them to be culturally competent will be rewarding in many ways.


This presentation provides an overview of how to position a business and retain Asian employees, and to capitalize on the Asian American market by becoming a more inclusive and culturally competent company.