Aren't Asians All Alike?
--- What you don't know could cost you
Did you know that Asian-Americans are the fastest growing ethnic group in the United States? Today there are 23 million Asian- Americans in the US. By 2060 there will be over 46 million.
Asian-American buying power rose 314%since 2000, exceeding the buying power increase of all other ethnic groups, even though they represent only 6% the US population. Today their buying power exceeds 1.2 trillion dollars.
In 2019, Asian-American households had the highest median income ($98,174), followed by White households ($76,057).
Does your market analysis include this growing Asian-American market?
The Asian American market is underserved and represents a significant financial opportunity for your company. When you review your Diversity, Equity, and Inclusion policies, be sure to add Asian Americans to your list of marginalized groups. It will help you grow your workforce and expand your market share. It will also help you avoid costly discrimination lawsuits.
Jolene Jang will help your company reach the Asian American market and attract and retain Asian American employees. Creating an Asian inclusive culture is not only the right thing to do—it’s the fiscally responsible thing to do. It will have a direct impact on your corporate profits.
Can you answer these questions?
- How much money are you leaving on the table because your Asian American employees don’t feel heard, recognized, and valued?
- How much money do you waste every year because Asian-American employees feel excluded and uncomfortable with your corporate culture?
- How much money do you lose because you don’t run through your products through an Asian American lens?
To gain access to the Asian American market, you need Asian American perspectives. Let Jolene Jang help your company examine its business model through an Asian-American lens.
Schedule a free 30 min consultation, today.
Jolene Jang to help you:
~ Examine, evaluate, and assess how you approach Asian-American employees, customers, and products.
~ Integrate her findings into your corporate culture so that your policies and procedures are more culturally appropriate to this segment of the population.
Her work can help you:
~ Increase inclusivity for Asian-American employees to attract and retain them and protect you from legal challenges
~ Increase profits by ensuring greater access to the Asian-American market understanding this segment’s needs in terms of products and customer treatment to increase profits
~ Educate your workforce on Asian-American inclusivity through training or speaking events