Hospitality Professionals, Event and Meeting Planners, & DMCs

Demographics are changing quickly. Are you aware of this? What are you doing to adapt your workforce and accommodate customers who were previously overlooked?

Many top American companies are #VeryAsian. Do you know how to attract Asian American, Native Hawaiian, and Pacific Islander employees and customers? If you’re not implementing anything intentional, you might be offending this market.

Are you aware of the purchasing power of the Asian American market? Are you tracking your AANHPI attendees and members? Are they reflected in your marketing, leadership, and as experts? Do you know what they care about, what they value, and what concerns them?

If you want to increase your membership, attendance, and sales, hire me to educate your team about this market and how to access it. This can bring many benefits to your organization. Let’s talk.

Past Event Presentations

Hospitality, Meeting and Event Presentations

Exploring Diversity in Events

Exploring Diversity in the Events Industry: Are we including Asian Americans?

Despite being the fastest growing demographic with powerful purchasing power in the US, Asian Americans (AANHPIs) are often overlooked. In this session, we’ll delve into Asian American culture, the challenges they face, and your role in creating a more inclusive event industry.

Through a gamified discussion, you’ll learn practical strategies to:

Develop cultural competency and sensitivity in hiring, marketing, and planning events, improving attendee satisfaction.
Address issues of discrimination and proactively enhance safety and security at your events.
Diversify your offerings by incorporating a wider range of cultural experiences and activations, appealing to a broader audience.
Enhance your reputation as an inclusive and culturally-aware event planner, employer, and supplier.

Join us to discover how to incorporate diverse representation and inclusive language to create events that foster a sense of belonging for all attendees.

Welcoming Meetings

Intentional Design to Build Welcoming Meetings

Have you as an attendee ever felt not welcome at a meeting? Felt like an outsider because no one talked to you. No one looks like you. No one speaks your language. With ever-increasing global and diverse audiences that bring different backgrounds and perspectives, how does the attendee make the decision to attend?

The success of our events will be influenced by inclusion and engagement. Meeting and event designers, facilities, and ancillary services help participants achieve the desired professional development, business and networking objectives by creating the most welcoming and inclusive meetings and events.

Join us to better understand how to create more inclusive events.

Get to know your intended audience, so you accommodate them
Learn about more considerations that never crossed your mind
Create program elements, select speakers, and create marketing designed to attract, engage, and reflect diverse audiences
Create strategy and focus to ensure people are and feel welcome from the first marketing during pre-event, during event and post event

Adapt to Changing Demographics

Boost Your Organizations Impact and Relevance: Adapt to Changing Demographics

In an era marked by rapid demographic shifts, political volatility, and uncertainty, the success of your meetings and events depends on your adaptability. As a savvy business event strategist, effectively navigating these challenges, steering clear of legal pitfalls, and attracting attendees takes center stage. To achieve this, it’s crucial to grasp how to engage and integrate the often overlooked and marginalized segments of our growing population.

In this session, we underscore the vital importance of staying informed and the positive impact it can have on your company’s financial stability and reputation. We understand that your role is demanding, and embracing inclusivity may initially appear daunting. However, gaining insights from relevant statistics can significantly enhance your company’s financial objectives.

👉🏽 Uncover the financial advantages of reflecting demographic diversity within your organization.

👉🏿 Accessible Imagery: Learn how graphics and visuals can either alienate or attract diverse audiences.

👉 Inclusive Language: Explore the nuances of language that can either unite, trigger, or divide, including the significance of demonstrating respect through correct name pronunciation and gender recognition.

At your meetings and events, prioritize inclusivity deliberately. Discussions around race, ethnicity, and identity need not be painful or guilt-ridden. Jolene will expertly guide you through these delicate conversations in an unforgettable, and non-threatening manner.