If you don't appeal to Asian Americans, what is it costing your company?
How is your organization doing? Are you struggling to get qualified employees? How are your sales? Do you need new customers? You might want to pay attention to the Asian American market.
Do you know that Asian Americans have the:
- Fastest growing ethnic population
- Fastest growing purchasing power
- Highest median income of all Americans
Diversity, equity, inclusion, and belonging are now on people’s radar, but the plight of Asian Americans is not. Most Americans do not know much about Asian Americans and leave Asians out of the DEI conversation.
To attract and retain Asian American talent and clients, you need to be Asian Inclusive. Get training.
Introduce Asian American Cultures
Aren’t Asians All Alike? The Misunderstood Americans
It’s time to pay attention and learn about this untapped market that spent 11% more than the average American household in 2022.
Last year, a survey of Americans revealed that 42% of Americans couldn’t name one single prominent Asian American. Think about the ramifications of this reality. Well….you may not know because its hard to know what it is like to be an Asian American. I will share with you many Asian American voices to paint a picture of what it is like to live in America with hate directed at Americans of Asian descent.
Plus you might want to calculate how Asian Inclusion pays off?